How To Build A Niche Website

how to build a niche website

Have you ever thought of building a niche website? If you have, then you have landed on the only resource you’ll ever need to get started. There are many ways of building a niche website; you can start from scratch or simply purchase an existing niche consisting of all the essential features.

But First, What Is A Niche Website?

A niche website can be described as a website that focuses on a specific segment of people within a large community of people sharing the same interests.

You can create a niche website on dogs; food, dog breed, dog toys, etc. which belong to the pet industry, which includes cats, parrots, pigs, snakes, etc.

Steps in Building a Niche Website

There are four main steps in building a successful niche website:

Step 1: Choose a Niche

Step 2: Setup the Website

Step 3: Promote Your Content

Step 4: Monetize Your Blog

Step 1: Choose a Niche

Before starting to build a niche website, the first you should do is to choose a niche. Your chosen niche should be both profitable and evergreen; continue generating passive income for years to come Income.
There are many strategies you can use to find profitable niches and include;

  • Browsing affiliate networks
  • Identifying challenges that your target audience experiences and find solutions,
  • Googling for fast moving products/services, etc

Related Articles
Most profitable niches available

Step 2: Setup the Website

Setting up the website requires a couple of fundamental components which include the following:

Domain Name

Your Domain name should short, memorable, and best if it includes your niche name.

Namecheap namecheap banner image

Hosting provider

hosting provider gives your website home and makes it accessible to anyone with an internet connection. It stores your images, text, video, and other relevant tools required by your site.

Site ground

Content Management System (CMS)

A CMS is an online application that enables you to manage your content (articles, blog posts). There are many CMS applications available on the market, and they include:

WordPress – Most popular CMS in the world managing in the world
Studiopress – Awarding winning Genesis Framework
Joomla – Free and Open source CMS

Essential Plugins

There are two essential plugins you will install:
Akismet – Helps you manage spam comments on your website
Yoast SEO – Helps with minimizing your On-page SEO

Step 3: Promote Your Content

On-page SEO

The best and cheapest way of driving web traffic to your website is by performing On-page SEO which involves optimizing your content with focus keywords, inserting Header tags (H1, H2, H3),  and ALT images among others.

Sponsored Ads

You would invest in sponsored Facebook and Google ads to drive traffic to your niche websites from your target website.

Participate in online communities

Register and participate in active communities where your target market frequents. People congregate in these online communities to ask questions, discuss trending news and tops, and get recommendations to products and services. Some of the online communities you can join are:
Reddit, Quora, Facebook, Slack

Build an Email List

An email list will contain email addresses of people who have registered or subscribed to your niche website. It enables you to; send out important updates such as new offers, sell a product or service to your subscribers, ask them for feedback, etc. Below are a couple of ways you can acquire emails from your target audience:

  • Insert a sign-up subscription page
  • Host an event and encourage people to RSVP with their email addresses
  • Place light-boxes at strategic places on your website that appear when they detect the user leaving the website
  • Create a vibrant online community and provide sign-up forms to fill in-order to join your community
  • Provide freebies such as downloadable e-books, courses, cheat sheets, etc.
  • Provide subscriber-only access; people like being in on something exclusive.

Step 4: Monetize Your Blog

Technological advancements in the last couple of years have presented numerous monetization strategies that you would incorporate in your niche website to generate revenue.

Affiliate Marketing

Affiliate marketing is the process of promoting other people’s products or services in exchange for a commission whenever your recommendation leads directly to a sale.

This process is made possible through the use of cookies downloaded to the devices of the people accessing your niche website. Most affiliate networks offer commission between 5% – 75% of the given price, and for digital downloadable stuff, your niche website can even earn 100% commission.

Tips on how to effectively maximize your affiliate commissions

  • Promote products or services that you use personally
  • Promote products that you’re not ashamed of promoting.
  • Promote products that your target audience will enjoy and benefit from using them.

Factors That Affect the Earnings Potential of Affiliate Marketing

  • Size of your web traffic to your niche website
  • Social media marketing expertise

Freelance Income

Your niche website would be your business storefront where you advertise your freelance skills such as; website design, graphic design or social media management, etc. which you can capitalize on and provide to your target audience.

Sponsorship and Advertisements

Growing your niche website to a large number of subscribers can attract companies willing to place ads on your website and even attract sponsorship deals from corporate.

Create an Online Course

Creating an online course on a profitable niche is an effective way of generating Income. It is estimated that by 2025, the e-learning segment will be a $325 billion industry. The internet is full of online resources and guides which you can use to come up with an informative and detailed course to offer to your website visitors.

Get a Patreon Account

Patreon is a membership platform that enables content creators to be supported financially by well-wishers and fans. Several artists are earning significant amounts of money on the platform. Include a link on your blog to your Patreon page for your visitors to subscribe.

Business Benefits of Niche Websites

Huge Potential for Growth

Only 30% of the world’s population has got access to the internet, and even with that small percentage, over $2.4 trillion was registered as global online sales. Therefore, there are still a lot of untapped markets and opportunities. Every niche has tens of sub-niches that you can specialize on.

Scalable Business Model

There are many niches available that you can choose and from and scale upwards for more revenue growth. You can decide to build communities around your brand, resulting in new products and services.

Recurring Income

Niche websites can be a great source of passive or recurring Income. Affiliate marketing is among the best monetization strategies that can provide you recurring Income for many years to come.

Low Start-Up Fees

Building niche websites doesn’t have to be expensive. With only $100, you can register a domain, pay for web hosting charges, and get started on a niche website. You can develop your content and perform On-page SEO on your niche website by yourself to keep the costs low.

Wrapping Up

A niche website developed on trending or evergreen niche can be an extremely profitable business venture.  There are two main options of acquiring a niche website; building one yourself or buying a ready-made one. We are Niche Site Creations pride ourselves as the leading suppliers of ready-made niche websites in our region.  

Browse through our niche creation services and choose your best package for your company.

About the Author Robert Muita

Robert is an ICT Consultant and technical writer. He brings onboard a wealth of experience to our Niche Site Creations team with his broad knowledge of Affiliate marketing and Monetization strategies. He is an avid contributor to tech forums, loves adventure and is still stuck in the 90s era of R&B music scene.

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